GUINOT INSTITUTE PARIS Endowed with 40 years of experience in beauty care, Guinot has been able to observe that the effectiveness of a one-hour beauty treatment is incomparably more effective than merely applying cream or a serum. It is thus, to the great benefit of women, that Guinot has entrusted its exclusive beauty care methods to beauty therapists, with treatments being administered within an exclusive network of beauty salons. The beauty therapist begins each Guinot treatment with a customized in-depth consultation to determine the right treatment, given the client's skin type and beauty goals. The recommendation of beauty care products is carried out using the same consultation and prescription rationale. Indeed, the best product will only yield its full effectiveness if it is well chosen in relation to the client's skin type and not in relation to its packaging, fragrance, texture, or advertisements.